ASIA: The growth in processed food consumption in China is driven by the urban population.
The Chinese processed food market is estimated to account for nearly 5.7% of the global total. Up to 30% of the food consumed in certain urban areas is processed.
The growth in income, which is driving these changes, is evidenced by the fact that approximately 88% of urban households now own a refrigerator. The figure for rural areas is 16% which suggests that it will be many years before the consumption of processed foods reaches significant levels amongst this demographic.
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