AMERICAS: Brazilian retail market is attractive to global retailers.
Spending by Brazilian consumers is large and growing. The country is already the 3rd largest global market for soft drinks, the 4th largest for chocolate and cosmetics and personal care products and the 5th largest for beer. The size and potential of the Brazilian market has attracted foreign financial and strategic investors
In the food retailing sector Carrefour, Makro and Wal-Mart (via the acquisitions of Sonae and Bompreço) are all significant players.
Credit expansion has been a contributory factor in the growth of non-food retailing.
E-commerce grew 32% in 2005 albeit from a low base.
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