Monday 3 July 2006

COSMETICS & TOILETRIES

AMERICAS: US COSMETICS FOR BABY BOOMERS?

The baby-boomers, those born between 1946 and 1964 (although definitions vary), are an economically powerful force in the US. The nearly 80 million Americans in this demographic are forecast to spend $3 trillion in 2007. Their impact can be demonstrated by the fact that the market for anti-aging skin-care products, which on average cost 2.5 times more than other premier brands, is growing at 33% per annum in comparison with 4% growth in the market for regular skin-care products. Revlon have created a distinct new brand to cater to this market. This growth is being sustained by celebrity endorsement - L'Oreal has recently hired Jane Fonda and Diane Keaton, both in their 60s, to advertise their products in this sector.

Sunday 2 July 2006

MEDIA

EUROPE: UK MEDIA TARGETING LOCAL MARKETS

In a speech to the UK Newspaper Society's Home Truths conference Sir Martin Sorrell, CEO of WPP, highlighted the importance of local media to individual decision making. He stated that most decisions that individuals make that are relevant to their lives are made within a radius of 15 to 30 miles of the home. He argued that ITV's acquisition of Friends Reunited and the creation of Local Google were examples of the recognition by national and international media companies of the importance of the need of advertisers to target consumers at the local level. In a speech to the same conference Tim Bowdler, CEO of Johnston Press, argued that the growing diversity of media delivery channels increases the difficulty for advertisers in targeting specific groups at a national level. He stated that the local media sector had enhanced their reach by investing in digital outlets. Over 600 websites, the vast majority associated with print media, had been developed to enhance the ability of advertisers to target specific communities.

Saturday 1 July 2006

TELECOMS

GLOBAL ICT: Developing markets encouraged to work with Private Sector

It took 113 years from the invention of the telephone for it to achieve 10% global penetration, the comparative figure for mobile telephony is 15 years whilst internet usage achieved the 10% figure only 12 years after the invention of the WWW. These bald figures can disguise great disparity across the digital divide even within continents. The World Bank has noted that worldwide internet use quadrupled between 2000 and 2005. But while developed nations have more than 300 secure internet servers per one million people, developing nations have fewer than two. Canada has more secure servers than all the developing countries combined.

The Bank urges developing countries to work in partnership with the private sector to extend the reach and use of ICT there is also a need to break down existing monopolies in developing countries.