AMERICAS: E-commerce technology spend focused on systems and applications.
In a recent editorial the trade journal ''Online Retailer'' reported that online retailers are spending more on systems and applications as slower sales growth focuses attention on customer retention.
Leading online retailers are now spending between 4% and 11% of their sales revenue on e-commerce technology whereas the figure averaged 3% a decade ago. More specifically the top ten quoted retailers who derived all, or a majority of, their revenues online spent an average 7.7% which is an increase of 54.8%.
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