AMERICAS: Brazilian city lives happily without public advertising.
In September 2006 the Brazilian city of São Paulo voted to ban all advertising in public spaces with effect from 1 January 2007.
This restriction applied not only to billboards, screens and neon displays but also to the distribution of fliers, hoardings on public service vehicles and the size of shop fascias.
Initial impressions are that the public supports the ban and welcomes its positive impact on the environment whilst the advertisers are learning to live with it.
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