AMERICAS: Enduring popularity of cocktails drives growth in super-premium spirits
Figures released by the Distilled Spirits Council of the United States show that imports of whiskey and vodka rose year-on-year to June 2006 by 22.4% and 14.9% respectively by value whereas imports of rum declined by 0.7% and brandy and gin imports were virtually static showing increases of 1.1% and 1.8%.
Figures for exports are equally varied with whiskey up 21.7%, rum up 120.6%, brandy up 27.7%, vodka up 78.6% and gin down 13.1%.
The enduring popularity of the cocktail drove the 23% growth in sales of super-premium spirits in 2005.
No comments:
Post a Comment